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College of Core Competencies


Sam Cardonsky, Dave Freed, Sheri Lewis Paul   The Uniqueness of Data Sources
Jonathan Cohn   Prospect Databases: What They Don't Teach You In Graduate School
Elissa deBrito & Amy Rohan   Data Types and Their Applications
William Fayerweather   Database Solutions that Provide Continuous Learning
Bob Frady   The Proper Uses of Credit Data (Not Just for Financial Services Professionals)
Caryn Gray   Consumer Prospect Databases: 10 Things You Need to Know Before You Buy
Don Hinman   The Importance and Significance of Data Quality
Ken Hodges   New Census, New Data: A Look at the 2010 Census Data
Arthur M. Hughes   Prospecting Databases
Sandy McCray   Details of the Data
Sheri Paul   Selecting Lists That Boost Response Rates
Michael Pooley   Effective Applications of Credit Data
Michael Schneider   Firm Offer Marketing Programs: Pre Approved Offers
Walker Smith   Putting Consumer Trends to Work for Direct Marketing Success
Richard Tooker   25 Ways to Succeed in Database Marketing
Richard Tooker   Prospecting for Profit
Jim Wheaton   An Interview with Jim Wheaton (Part 1)
Jim Wheaton   An Interview with Jim Wheaton (Part 2)
Craig Wood   Lifestyle, Psychographic and Other Niche Data


guy_at_computer_40Better equip yourself and your associates by learning from Data University subject matter experts in these specific areas. You should expect to enhance your skill and knowledge levels, while generating many ideas that will help your organization become more profitable.

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